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What Is White Label Atm?

White Label ATMs (WLAs):

ATMs Set Up, Owned And Operated By Non-Banks Are Called White Label ATMs.

Non-Bank ATM Operators Are Authorized Under Payment & Settlement Systems Act, 2007 By The Reserve Bank Of India

वो ATM जिसका सवामितव Non-Bank Entity के पास होता है और उसके द्वारा ही उसका संचालन किया जाता है, उसे White Label Atm कहा जाता है।

Why Do We Need White Label ATM?

  • The Rationale Of Allowing Non-Bank Entity To Set Up White Label ATMs Has Been To Increase The Geographical Spread Of ATM For Increased / Enhanced Customer Service.
  • The RBI Aims To Increase The Penetration Of ATMs In Tier-III And Tier-IV Cities Through The WLA Operators.
  • RBI ATM को गाँव गाँव तक सभी तक पहुचाना चाहता है, उसी उदयेश से White Label ATMs लगाने की लिए Non-Bank Entity को सवाकृति प्रदान किया है।
  • ATMs offer convenience to customer (Because he doesn’t need to visit Bank branch every time). ATMs are open 24/7, and even on holidays.
  • ATM लोगो को सुविधा प्रदान करता है,उन्हें अपनी छोटी पैसों की जरुरत के लिए हमेशा बैंक नहीं जाना पड़ता है
  • Convenience to bank, because they don’t have to keep large staff/office (compared to a system without ATMs). It reduces their cost of branch operation.

ATM से बैंकों को अपने खर्चे कम करने में मदद मिलती है।